Natural Action Technologies

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Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Natural Action Technologies CEO Jonathan Butts, and CFO Steven Ross to discuss the unparalleled health benefits of structured water technology.

Structured water products change the molecular structure of water to reflect less surface tension, neutralized toxins, cleared memory and balance on a particle level, resulting in water as healthy as a mountain stream.

“Structured water is as nature delivers it,” says CEO Jonathan Butts. “For more people to understand, it’s an organization of the water that works within itself rather than clumped and disordered and confused. The way we move modern water in modern times tends to drive the water in that direction where the water itself becomes unhealthy. This technology is set to reset that water by flowing like a mountain water stream or spinning turbulence.”

“I have 45 years of research in the health field,” says Ross. “I had a nonprofit health foundation and my mandate was to go around the world investigating every type of alternative medicine to assist.”

The benefits of structured water are increased hydration, improved skin and health, larger and faster growing crops, reduced pipe corrosion, healthier livestock and pets, improved immunity and less pollutants.

“Structured water is just another step in the right direction to improve the overall health of individuals,” says J.L. Haber, Vice President of Programming for Worldwide Business. “Removing toxins and getting back to pure water is the way to go.”

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly half-hour show featuring global executives sharing their business insights and framing the opportunities shaping their industries. Hosted by a business mogul, Kathy Ireland interviews some of the brightest minds in business today.


Our devices are designed to emulate Nature through motion and materials. Water Vortices have long been known as water’s way of self-cleaning and energizing itself and the environment. Natural Action utilizes a specific flow form geometry to establish a balanced vortex motion within the water. By its unique and innovative design, a special dual or double helix vortex is induced into the water. This basic function is achieved seamlessly through the special flow form and is the reason rivers and streams in nature always alternate between left and right turns. In addition, we implement rare and proprietary materials within the flow form which through vibrations inherent to all matter, transfer properties into the water without physically adding anything to the water. This form of treatment, which is known as ‘passive water treatment’, alters the organizational levels of the water’s molecules to a higher degree. Subtle energies and properties are altered in the water to improve and restore natural functions. Water molecules are designed to work in groups and as ‘one whole body’- hence it is the most predominant substance on earth and without it, no recognizable form of life exists. By including the basic principles which are contained in a natural mountain stream, we bring to you energetically and molecularly organized coherent water. These principles are deployed in a compact, easy to use device, which delivers you water in a more natural and biologically friendly form. Once an esoteric and elusive mystery, Structured Water is now understood on a basic level and is of great interest to consumers, industries, and universities throughout the world.